An Update for our Clients: Changes to HOMEiA’s Line of Services

An Update for our Clients: Changes to HOMEiA’s Line of Services

In the last two years, HOMEiA.com has grown steadily as a platform.

Our unique approach to content publishing and marketing has rewarded us with an increase in web traffic at each Google core update for the last 24 months. In the last Google’s core update, on December 3rd of 2020, our web traffic saw a remarkable 230% increase.

And it was again increased by more than 75% in the recent Google’s partial core updated, which has finished rolling out on June 12th, 2021.

This growth in traffic confirms that our content marketing approach is sound. The increased number of visitors also benefits the clients who have been guest posting on our site.

Our recent successes have further fueled our team’s passion and our determination to make HOMEiA even better in the second half of 2021. We’re working toward bigger milestones, and to achieve those goals, we are making a few adjustments to our guest post services starting May 1st, 2021. We would like to share those changes with you today.

Guest Post Updates

Guest Post Updates, changes to guest post

First, we have discontinued the Contributor Basic package, previously our bottom-tier offering.

As of May 1st, 2021 we are no longer accepting incoming guest content from general writers (who are not topic experts) under our Silver package. All content must be written by proven topic experts or authored by real estate professionals.

If you are one of these professionals, you can apply here!

If you are a digital marketer who wishes to get a natural backlink from us for your site, you can apply for our Silver Plus and Gold packages, but you should know that your site must meet these criteria in order for us to consider your application for a backlink:

  • The content on your site is related to real estate and well written.
  • The content on the web page we link to is helpful to our audience and not overly promotional.
  • Your site is not one of the websites we consider to be competitors.
  • Your site is not (and never has been) related to gambling, pornography, or pharmaceuticals.
  • Your site is in good standing and is a non-spammy site with decent domain authority.

 

Unlike most other blog sites, HOMEiA.com does not depend on incoming guest posts to grow the site. We publish new content regularly, and the majority of our content is produced in-house. This helps us control content quality as well as backlink quality.

Our mission is to be a sustainably growing niche site from which a do-follow backlink from us really matters.

Our package pricing is firm. We don’t bluff on prices and then cut deals like average blog sites — we find that to be a waste of time. Instead, we spend our time producing more helpful content for our growing audience.

So now you know where we stand. If you see the value in our services, let’s make the most efficient use of our time and yours.

 

Next, we have added a Silver Plus package, which features great content produced by real estate trade-related professionals.

Our Silver, Silver Plus, Gold, Diamond packages will work according to the following guidelines.

1. Silver

Our Silver package will be reserved for topic experts who have proven experience publishing insightful articles online. We will look for at least 5 previously published articles that meet our quality standards, including your professional LinkedIn, Facebook, and business profiles.

Nowadays, Google gives increasing weight to E-A-T— expertise, authority, and trust content (especially with YMYL content); thus, we want all incoming guest blog content on HOMEiA.com to have a high EAT value.

2. Silver Plus

This Silver Plus package is intended for those real estate professionals who want to share their real-life knowledge with our audience in an educational way, with a commitment to at least 5 articles. The more insightful and popular the content these members publish on HOMEiA, the higher the “author score” they will achieve.

Authors with the highest scores may be featured on our high-traffic State pages for free (among other perks). Click here for an example of a State page.

Why is Guest Blogging on HOMEiA.com Different?

In this article, I will discuss three common types of blog sites for guest posting. Then I’ll introduce a fourth way — HOMEiA’s way — and show you how HOMEiA is unique in the way we publish our content

3. Gold

With our Gold package, our HOMEiA team will produce and publish 1,500+ words articles in-house based on topics we determine to be beneficial to our audience.

Going forward, the Gold package will include a link insertion from our article to your URL. Gold article backlinks must take our readers to sites that we deem helpful and not overly promotional.

4. Diamond

Our Diamond package content involves more in-depth research, and the articles will be approximately 4,500+ words.

As with our Gold and Diamond packages, our HOMEiA team will produce and publish content in-house based on topics we determine to be beneficial to our audience.

Here is a few examples of our Diamond package articles:

 

Diamond content will often feature a short video summary to make it more attractive to our visitors. We may also promote the video summary on our social media channels, including YouTube, Pinterest, LinkedIn and Facebook.

The Gold and Diamond packages will include a link insertion from our article to your URL. Gold and Diamond article backlinks must take our readers to sites that we deem helpful and not overly promotional.

We are now offering the ability to sponsor our video summaries. Contact us to learn more about displaying your brand name in our videos.

 

Why is HOMEiA making these changes?

Why is HOMEiA making these changes? reasons for the changes

There are several reasons for the changes to our services.

A. Content Quality

After reviewing all incoming guest posts for the last 12 months, we have determined that their average quality is not up to our standards. We suspect there is an increase in posts written by spin content software or artificial intelligence (AI).

We believe blog sites will encounter an increasing number of such submissions in the coming years — and we at HOMEiA predict that the sites that publish such articles as-is will be devalued in Google’s future updates. We want to avoid that problem.

B. Publishing Volume

Second, we have determined that our resources are best spent on our content production, publishing, and marketing campaigns.

As we increase our publishing volume to meet the needs of our global audience, we have to let go of our underperforming lowest-tier offering.

Key Factors for Long-Term Guest Blogging Success

In this article, I’m going to focus on off-page SEO. In particular, I’ll look at how we can use content guest blogs to establish backlinks to our sites…

C. Expertise

Third, by bringing our content quality and publishing volume to the next level this year, we believe we will attract like-mind individuals who are the “educators” in their verticals related to real estate.

One of HOMEiA’s objectives is to partner with local professionals to produce and publish local content to share with their local audience. In return, we feature these professionals on our high-traffic State pages. This is where the Silver Plus package comes in.

D. Our Vision

Our team at HOMEiA wants this site to be among the best in the industry. We aim to partner with local real estate-related professionals to share insightful content in an attractive way.

Our decision to restructure our offerings shows our commitment to forgoing short-term gain when necessary to ensure long-term success. We believe it will allow us to leap forward from our current level of success toward bigger goals.

We hope you see it the same way we do.

As HOMEiA’s CEO often says, “Life is short. Why not build something that makes a positive impact?”

If you like what we do, please share our site on your Facebook or LinkedIn page.

Thank you very much!

The Quickest Way to get Your Article Published on HOMEiA.com

The extra investment of time and effort means the content you share on HOMEiA.com will continue to bring value even as search algorithms evolve…

HOMEiA is a city living guide site where visitors can find detailed information about communities of interest. HOMEiA’s City Living Guides, created in partnership with local writers, are curated lists of the best, safest, and most affordable places to live. The guides feature the HOMEiA Score, a proprietary index that rates communities on such factors as housing costs, education and employment.

HOMEiA.com aims to be the premier site for people planning to relocate, providing them with insightful content and connecting them with skilled real estate professionals.

We also empower real estate professionals to establish or strengthen their web presence by highlighting their experience, knowledge and achievements. If you’re selected to join our list of certified real estate professionals, you will distinguish yourself from your peers — and earn HOMEiA’s support.

If you believe in HOMEiA’s mission, please share the site with others.

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