Research shows that 46% of Google searches are for local businesses and that “near me” searches have increased by 500% over the past few years, according to businessdit.
Seventy-eight percent of all location-based mobile searches lead to an offline purchase. That means that 78% of those searches lead a consumer to visit a local business or call in and make a purchase or a booking over the phone.
There has also been a 200% growth in mobile searches that contain the words “open,” “now” and “near me.”
With that statistic overload out of the way, let’s talk about what digital marketing can mean for you. In a world fueled by handheld cybertronics that captivate and indulge users, being on one of those screens is your ticket to running a successful plumbing business in today’s digital era.
Table of Contents:
- 1. Benefits of Digital Marketing for Plumbers
- 2. Digital Marketing Strategies
- A. Professional websites optimized for local SEO
- B. Content marketing
- C. Social media marketing
- D. Pay-per-click advertising (PPC)
- E. Email marketing
- F. Online reputation management
- G. Video marketing
- H. Social proof
- I. Mobile optimization
- J. Google analytics
- K. Online directories
- L. Chatbots and live chat
- M. Networking
- N. Landing pages
- O. Promotions and special offers
- P. Testing and optimizing
- Q. Legal considerations
1. Benefits of Digital Marketing for Plumbers
A digital presence is essential for plumbers. Here are a few reasons why you should get online and get out there if you want your business to succeed. After all, you have the skills and the know-how. Now it’s time to let your customers find you — and the fastest and easiest way to do that is with digital marketing for plumbers.
A. Increased visibility
By implementing proper digital marketing techniques for plumbers, you can determine where customers find your website and information about your businesses online. This is called internet visibility. With search engine optimization (or SEO) and other digital marketing techniques, you can increase your online visibility and create a never-ending flow of new customers from the web.
Remember the statistics from above; they tell you that your customers are searching for you online. You are likely to increase your customer pool substantially because online searches lead to in-person purchases. And that means success for local businesses.
B. Targeted advertising
With the 500% increase in “near me” searches, digital marketing provides plumbers an easy-to-use tool to target specific demographics and locations. This means you can focus your marketing efforts on the areas you serve and the people most likely to need your services.
C. Cost effectiveness
When compared to traditional advertising methods, digital marketing for plumbers can be more cost effective. You can set your budget, track your spending and measure the results of your campaigns in real time.
D. Analytics and data
Digital marketing for plumbers provides access to valuable data and analytics. Plumbers can track the performance of their marketing efforts, see what’s working and make data-driven decisions to improve their strategy.
E. Competitive advantage
Many of your competitors are likely already using digital marketing. Therefore, investing in this area allows you to stay competitive and gain an edge in your local market.
The best thing about digital marketing is that it allows you to adapt and refine your strategies. If you notice that certain tactics aren’t working, you can adjust in real time to maximize your return on investment. This is only sometimes possible with traditional advertising. With conventional advertising, adapting or making changes it is often extremely costly, and it only sometimes works as well as digital marketing.
If you are a digital marketing/SEO person in your real estate firm, or if you work for a digital marketing company serving clients in the real estate industry, you would want to read this. Your time is valuable, so let’s jump in…
2. Digital Marketing Strategies
Now that we have an understanding of the importance of a digital marketing presence for plumbers, here are some effective digital marketing strategies you can use.
A. Professional websites optimized for local SEO
Your website is like your online storefront. Make sure it’s well designed, mobile friendly and easy to navigate. Include essential information like your services, contact details, service areas and testimonials.
A professional website optimized for search engines (SEO) can help you rank higher in search results, making it easier for potential customers to find you when they search for plumbing services.
Creating a website is the first step to a digital presence for plumbers; however, a website is only the beginning. To reach your customers online, digital marketing for plumbers must include effective local SEO techniques. Remember, 78% of location-based mobile searches lead to an offline purchase. You can use effective search engine techniques to take advantage of all the local digital searches for plumbers.
B. Content marketing
Create valuable, informative content related to plumbing. This can include blog posts, how-to guides and videos on common plumbing issues. When you create valuable content, customers see you as an expert in your services, which builds trust and maintains customer retention.
C. Social media marketing
Social media platforms can be an excellent way to engage with your audience, share informative content and even run targeted advertising campaigns. Plumbing companies can use platforms like Facebook, Instagram and LinkedIn to showcase their work, share tips and connect with potential customers.
The research shows that about 200 million social media users visit at least one company’s social media profile daily. Many of those users could be your customers, and if you’re not online, you are losing out on all the people you could be servicing.
The statistics keep adding up. If these customers do not use your plumbing business for themselves, they might recommend you to someone else. Among social media users who have had a good social media experience with a brand, 71% are likely to recommend you to their friends and family. You can only take advantage of those referrals if you have a digital presence for your plumbing business.
Use platforms like Facebook, Instagram and LinkedIn to showcase your work, share tips and engage with your audience. Post regularly and encourage customer reviews.
D. Pay-per-click advertising (PPC)
Run Google Ads campaigns targeting keywords related to plumbing services. Always use location-specific keywords to reach local customers.
E. Email marketing
Another essential aspect of building a digital presence for plumbers is email marketing. Plumbers who market to their customers through email generate a constant stream of communication and let them know about all the services they offer. Building an email list and sending out regular newsletters or promotions can help you stay in touch with past customers and encourage repeat business.
Build an email list and send newsletters to past and potential clients. Share updates, promotions, and helpful tips. Use email automation to save time.
In this article, I will discuss why I think these factors are becoming more important, and I will introduce a new approach that will help you get the most from your guest blogging for backlinks…
F. Online reputation management
Plumbers who engage in digital marketing often receive positive online reviews and ratings, which can significantly influence potential customers. Even in a new digital era, old-school customer reviews are still one of the surest ways to acquire new customers. The cheapest and most effective form of advertising has always been word of mouth; now, with a digital presence for plumbers, a customer’s comments can reach everyone in the geographic region you serve.
Never underestimate the power of a satisfied or dissatisfied customer. With a well-managed online presence and social media strategy, you can encourage satisfied customers to leave reviews, which can help build trust in your plumbing services. However, you must monitor online reviews and respond to them professionally. Positive reviews can attract more clients, while addressing negative ones shows your commitment to customer satisfaction.
G. Video marketing
You can create video content showcasing your work, explaining plumbing concepts and providing DIY tips. Share these on platforms like YouTube and social media. Consumers like seeing video content from their favorite brands and businesses, and 91% of consumers say they want to see more video content from brands. However, keep these videos short and sweet, because 66% of consumers prefer short-form videos; they like companies to get to the point and not drag the storyline.
H. Social proof
The proof is in the pudding — or, in this case, the image. Display customer testimonials and before-and-after photos on your website and social media pages. This helps build trust and credibility.
I. Mobile optimization
Eighty-two percent of smartphone shoppers use “near me” searches. Therefore, you must ensure that your website is mobile responsive for a seamless user experience.
J. Google analytics
You can use Google Analytics to track website traffic, user behavior and the effectiveness of your marketing campaigns. This tool will provide you with the data and insight needed to make possible adjustments to your digital marketing strategy.
Here, I will explain each factor to help you understand its importance, so you can prepare for efficient production and an effective content marketing campaign. Let’s get started…
K. Online directories
By listing your business on online directories like Yelp, Yellow Pages and Angie’s List, you are improving your online visibility and reaching more local customers who search for plumbers nearby.
L. Chatbots and live chat
With the use of chatbots or live chat on your website, you can quickly respond to visitor inquiries and provide them with a seamless experience.
Join local business networks and online forums where you can connect with potential clients and other professionals in your industry.
N. Landing pages
Create specific landing pages for your services. Each page should have a clear call to action (CTA), such as “Request a Quote” or “Schedule a Service.”
O. Promotions and special offers
Occasionally run promotions or discounts to attract new customers and encourage repeat business.
P. Testing and optimizing
Regularly assessing the performance of your digital marketing efforts will provide you with valuable insights while you experiment with different strategies and channels to see what works best for your plumbing business.
Q. Legal considerations
While this is all online, you must ensure that your digital marketing efforts for plumbers comply with legal requirements, including privacy policies, GDPR and industry-specific regulations.
Given our success, I want to point out a few key things we did differently. I will share my preferred approach to content marketing and link building — an approach that will improve your resilience to future updates. Let’s get started…
Digital marketing can be a valuable investment for plumbers. It can help you reach a broader audience, generate leads and build a strong online presence. However, it’s essential to have a well-planned strategy and seek assistance from digital marketing professionals or agencies to ensure the best results.
You must also remember that successful digital marketing for plumbers is an ongoing effort. Consistency and adaptability are vital to staying competitive in the digital landscape. These strategies can enhance your online presence, attract customers and grow your plumbing business.