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Many real estate agents today have a website that originated with a familiar template. There were high hopes that potential customers would choose them over their competitors, but unfortunately, the website often has an appearance much like all the others and lacks key features to convert visitors into customers successfully. Consumers want to feel they are choosing a company that is successful and stands out from the crowd and that message is difficult to convey with a templated website. In addition, if the features of your website don’t work or are less than impressive, the viewers will lose faith in the competence of the realtor. If your desired result is to convert potential customers into buyers, you will have a difficult task in front of you unless you have an exceptional website to represent you.
As more people begin their shopping online, it makes sense to invest in a professional real estate marketing campaign, starting with your website. It’s a great way to boost your return on investment (ROI). In addition, as computing devices get smaller, yet more powerful, people use them to access internet information, and they expect to find what they’re looking for instantaneously. Thus, when people call up a website, they want it to load fast and show them the information they want in a desirable format. If not, they will be gone in an instant.
That said, if you are a real estate agent who is serious about making the investment worth your valuable time, starting a professional website and marketing campaign is the most effective solution to gaining access to new customers online. Don’t waste your time or money on an underperforming website that will not generate sufficient leads.