HOMEiA empowers you to establish a permanent web presence - even when you move to a new company - and it’s FREE!
There are many experienced real estate professionals with great advice, and there are people with a desire to learn from that advice so they can make better decisions. However, there is a gap which is not fully met because of these two common problems:
Once you become a certified-member on HOMEiA.com and your articles are approved by our team of content editors, then our digital marketing team will promote your content on the internet. We work to drive viewers to your content on HOMEiA.com and to sell banner ads to (non-competing) parties who would benefit from exposure to those viewers. In this way, all parties gain.
People are tired of overloaded sales pitches and promotional materials mailed or emailed to them. These interruptive content marketing approaches are not nearly as effective as they were a couple decades ago. A better approach is to invest in permission-based content marketing to gain the interest and trust of your potential customers.
Permission marketing is an inbound marketing method. You share something that will benefit your target customers or address their initial needs. It then creates interest and engagement on the part of the readers so they want to contact you or tell their friends about what you shared.
Once you have established an expertise in a specific field, your helpful content develops trust with individuals and search engines. As you gain greater trust, you also gain new clients and a broader client base.
Let’s face it: Today, customers are in complete control of how and when they engage with your content, and when your online presence is the only thing potential customers know about you, a great strategy to gain their trust (among all the online competition) is to offer advice to demonstrate your time-tested, practical knowledge. This approach is the best way to present your “resume” to search engines and today’s consumers who are becoming more and more tech-savvy than ever.
Each time your new article is posted on HOMEiA.com, our digital marketing team will promote it intelligently. You will see how people respond to your article(s) via signals such as social shares, direct contact, etc. These statistics will tell you which articles performed well and which didn’t. You can then reallocate your time to produce articles on the topics that get you closer to your target audience.
Once you become a certified member on HOMEiA.com, we will provide guidance on how to produce impressive online marketing content. Once your content is approved, our digital marketing team will post your article on HOMEiA.com and promote it accordingly to maximize online exposure. Readers can also share and comment to let us know how helpful your content was for them.
At the end of each of your article posts, there is an author’s signature section displaying your name, which link to your HOMEiA’s dedicated profile page where potential customers can learn more about you, your specialty, experience, achievements, etc. And they can reach out to you directly from there. Here is an example.
We have a 2-step process to become a certified member:
First, you apply online with your basic information so we can verify whether you are an experienced professional with a good track record based what your customers have said about you up to this point. However, if you are already a certified professional on HOMEiA.com, you can skip this step.
Second, if approved in the first step, we will send you a guide sheet and expect a few articles produced by you. Once your articles meet our guidelines for excellence, we will congratulate you and begin posting your article on HOMEiA.com, then promote it accordingly.
Step 1: Once you (as a HOMEiA-certified member) submit a new article on a topic belonging to your registered category, our Topic Expert (TE) will review your article to see whether its educational statements are correct and well written. If that article passes, it will move on to Step 2. If it not, our TE will send it back to you with helpful feedback.
Step 2: Our Content Editor (CE) will let you know whether your article needs proofreading and fine tuning before moving to the next step.
Step 3: Our Digital Marketing (DM) team will post and optimize your article on HOMEiA.com. We will notify you once your article is published. After that, our DM team will promote your article online to drive traffic back to it.
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