Best 10 Factors to Write Great Articles related to Real Estate

Having written many articles for digital marketing and having managed a team of online marketers for more than a decade, I have learned the 10 best factors that, when combined, will drastically increase your chance of success with your marketing articles. Here, I will explain each factor to help you understand its importance, so you can prepare for efficient production and an effective content marketing campaign. Let’s get started.

1. The skyscraper approach

The skyscraper approach

When you have an idea (or not yet) for a topic you want to write about, you should do research to find out which articles on that topic are most interesting to your target audience. You’ll want to find out which article(s) on that topic have performed well over the last 12-24 months with Likes and Shares from thousands of people online.

From there you can write your article from a different angle on that topic (never copying it). That way, you build your article beyond a topic that has already been proven relevant and interesting. This approach significantly increases your chances of success right from the start.

To make your research easy and fast, you can use a Search Engine Marketing paid tool like If you are a HOMEiA-certified member, HOMEiA’s marketing team will help you with this research to save you time and money.

Best 10 Factors to Write Great Articles related to Real Estate

Related article

10 Most Affordable Places to Live in Michigan

Michigan is the only state in the United States with two separate peninsulas and five surrounding Great Lakes. Its landscape is diverse, ranging from industrialized skylines to sweeping sand dunes to gorgeous waterfalls. Once home to Henry Ford, it’s also considered the epicenter of America’s…

2. Write for your readers and go easy on your sales pitch

Write for your readers and go easy on your sales pitch, keep your audience in mind

The days of sales-pitch injections into every other paragraph of an article are gone forever. In fact, that tactic can prompt search engines like to flag your article as spammy. Today, people will decide whether they can trust you (through your content) before contacting you.

Therefore, the smart approach is to produce your content with your target audience in mind. What are they looking for? What are their needs? What kind of online articles interest them? Then, try to come up with helpful, insightful content (from different angles) to attract that group of audience.

When you do that well, and continuously produce helpful content, over time your content will push you higher to the top of online searches. Your company will eventually be known as one of the leaders that has answers to common questions in your industry and field of expertise. This process requires an on-going commitment.

If the topic(s) of your content might be outdated in a year or two, you might want to go back to readjust it to keep each article up-to-date. The best part is that, as your content, value and visibility keep growing, you will continue to gain more traffic year over year, exponentially.

Best 10 Factors to Write Great Articles related to Real Estate

Related article

10 Most Affordable Places to Live in Tennessee in 2024

Travel aficionados who are looking to fill up their bucket list with various visits to fun U.S. states should most definitely pencil in Tennessee as one of their destinations. The people in the so-called Volunteer State (Go Vols!) are genuinely friendly folks who never fail to provide visitors with…

3. Shorter paragraphs

Shorter paragraphs, keep your paragraphs short

Writing for people who read on the web is different than writing on paper. People read differently when they are on their computers or mobile devices. A 400-word paragraph in a book might seem okay, but that will intimidate most readers on the web, especially when they are reading on their smartphones. You want to write shorter paragraphs, typically 150 words or less per paragraph.

You can see how I cut to a new paragraph often to make my article less intimidating for online readers. If you have never written like this, it might take time to adjust, but soon it will come naturally. Just think of it as if you are writing (or feeding) your content to kittens, which need to be fed in small bite sizes.

4. Longer articles perform better

Longer articles perform better, write longer article for longer engagement

This might seem to contradict the suggestion above regarding shorter paragraphs, but the fact is when people are consuming content in bite-size portions, they tend to consume lots of it. Just look at this real-life example: how many times have you tried to eat just a few potato chips from the bag, but soon realize the whole bag almost empty?

In fact, a research shown that the longer the article, the better it will perform online. Those articles that are 2,000 words or more are often performing much better online than the 700-word articles. So, let me clarify it a little more here so we are not confused with the factor recommended in #3 above: A longer article with short, bite-size paragraphs is the best way to get readers to read your article to the end.

Related article

The 10 Best Places in the USA to Retire on the Water for Less

The popularity of the waterfront can mean high housing costs and consumer prices. Luckily, for those willing to look past the likes of Malibu and Venice Beach, there are plenty of scenic spots along the country’s lakes and oceans where retirees can make a nice home even with a reduced…

5. Visual assistant

Visual assistant, use visualization in your article

An article full of text looks boring, even when it has interesting content. With a small number of graphics and images, you can make your article much more attractive to the readers. You can select the graphics or images that will enhance the points you want to make.

One thing to keep in mind is to optimize your image to be lightweight for the web. Don’t upload five images of 3Mb onto your article. They will take too long to fully load onto the web page. No one likes to wait.

Best 10 Factors to Write Great Articles related to Real Estate

Related article

What is It Like Living in Seattle, Washington?

Seattle is a beautiful port city on the Puget Sound in the northwestern U.S. state of Washington, 100 miles south of the Canadian border. As the largest city in the state (and the Pacific Northwest for that matter), Seattle is heavily endowed with natural resources. This hilly city earned…

6. Articles relevant to the website’s categories

Articles relevant to the website's categories, keep it relevant

To get the most credit from your article from the search engines’ point of view, you should post your article on a website that is known for the topic your article is written about. You don’t want to post your article about “How to Sell Your House Fast” on the website about auto services.

Most of the readers on the auto services website would not be your target audience. Instead, you would post your article on under the sub-category of Selling Home. That way, you can get in front of a more attentive audience while gaining the most backlink credit from search engines’ organic rankings. This point seems obvious, but some people get distracted and post articles that are essentially irrelevant to the audience.

Best 10 Factors to Write Great Articles related to Real Estate

Related article

7 Key Factors to Know About Living in Milwaukee, Wisconsin

If you want the variety, history, and entertainment options of a big city, but with shorter commutes and a laid-back Midwestern vibe, Milwaukee, Wisconsin may be the place for you. It has an upscale side, especially in trendy districts like the Historic Third Ward, and its proximity to Chicago…

7. Have your keywords in the article’s body

Have your keywords in the article's body, incorporating keywords in your article

One rule of thumb is to place your target keyword(s) 2 or 3 times in the body of your article to get indexed better with search engines. For best results with readers and search engines, vary the composition of your target words. For example, if your target keyword is Minnesota Real Estate Agents, the other variations you can use are Real Estate Agents MN, Real Estate Agents in Minnesota, MN Real Estate Agents, or Real Estate MN Agents.

This strategy helps search engines better understand what your article is about while taking other related keywords into consideration. One thing to keep in mind, don’t overdo it! Using too many keywords by sprinkling them all over your article is the fastest way to get your article flagged as spammy content.

8. Smart Title Tag and Description Tag with Your Target Keywords

Smart Title Tag and Description Tag with Your Target Keywords, make your articles searchable

If you don’t know what the heck these are, don’t worry. If you use WordPress as the platform for your website or any content management system (CMS) website, these features are already built in and easy to locate (see screenshot). However, if you intend to post your article on, our marketing team will assist you (for free) to make sure your article is intelligently optimized.

By strategically placing your target keywords into the Title Tag and Description Tag of your article, it will help search engines index and place your article in the right category for searchers. This is a critical step in any article marketing process, so make sure you optimize your articles well from the beginning.

Best 10 Factors to Write Great Articles related to Real Estate

Related article

7 Key Factors to Know About Living in Chicago, Illinois

Before you consider a move to Chicago, you should consider 7 key factors that will increase your appreciation for the city and guide you to the right neighborhoods and activities for you…

9. Eye-Catching Title

Eye-Catching Title, Use engaging title

Research has shown that an eye-catching title will determine 30% success of an article’s performance online. I don’t list this factor at the top of this article because I think article title should be focused near the end, so you can write freely to get your thoughts onto the page.

I find it often constrains my thinking when I focus too much on the title at the beginning. Often, I just write a quick title reflecting the scope of what I will write about, then plan the key points and get on with the writing.

As I get near the end of the article where I’m about to write the conclusion, I revisit the title to adjust it. I modify the title with a strategic spin for a catchy title. If you haven’t tried this approach before, you should. I find it freeing to lay my thoughts out quickly before I lose my train of thought for the first draft. On my final draft, I pay more attention to the details.

Bonus: Here is the pdf list of “52 Headline Hacks” for writing blog posts that go viral by Jon Morrow.

Best 10 Factors to Write Great Articles related to Real Estate

Related article

7 Key Factors to Know About Living in Boston in 2024

Before considering your move to Boston, we have compiled a list of 7 key factors we put together for you. Boston life is about the best city life you can imagine. Relatively small, it’s often referred to as the walking city, with world-class museums, universities, theaters, and gourmet dining…

10. The Call to Action Button

The Call to Action Button, encourage readers to take action

Now is the time to slip in your “sales pitch” as a call to action button because you have earned it—but make it short! Don’t go on and on which will kill the goodwill you have built up thus far with your readers. Your call to action can be either to contact you for more information or to share your article on social media.

Yes, this is the anatomy of an effective content marketing approach. On the web, you give first—and give lots—before you ask for something in return. Why? Because there are millions of authors already asking too early which annoys the heck out of the readers. You don’t want to be another one of them. You want to be different in a more helpful way.

I hope you find this article helpful. If you do, please share it with others on Facebook or Twitter so many more people can benefit from it. Thank you in advance!

Best 10 Factors to Write Great Articles related to Real Estate

Related article

10 Most Affordable States to Buy a House in 2024

If you have the flexibility to move anywhere in the U.S., where could you buy the cheapest home? After examining data from Zillow and World Population Review. Here’re 10 most affordable States in the South and the Midwest to consider when buying a house in 2024…

Phong Nguyen is the founder of, a city living guide site where visitors can find detailed information about communities of interest.

HOMEiA’s City Living Guides, created in partnership with local writers, are curated lists of the best, safest, and most affordable places to live. The guides feature the HOMEiA Score, a proprietary index that rates communities on such factors as housing costs, education and employment. aims to be the premier site for people planning to relocate, providing them with insightful content and connecting them with skilled real estate professionals.

If you believe in HOMEiA’s mission, please share the site with others. Thanks in advance!